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Media literacy: Ukrainians got better at identifying fakes and lies

Media literacy: Ukrainians got better at identifying fakes and lies

There is a positive tendency in 2021 regarding Ukrainians’ ability to identify disinformation. In addition, a percentage of those who had found it hard to figure out whether a message was true or false decreased.

iDemocracy informs so with the reference to «USAID-Internews 2021 Media Consumption Survey» .
«In 2021, the audience began to pay more attention to who owns the media outlet and became less likely to automatically believe what is presented as facts even in their favored media. In the past few years, respondents are more likely to consider news to be trustworthy where sources are clearly indicated and different points of view are provided»,
–the survey presentation says.

Respondents (the sample includes 1320 persons) identify if a message is true/false usually by following their own instincts. Among the objective factors of fact-checking are the presence of evidence in a material, its confirmation in other media, and the credibility of an author or a source.

The main markers of false news within focus group discussions are illogicality/ lack of common sense in materials, unknown/little known source as well as cases when the source is Russian media or if the material is at odds with the official version.

The key instrument of tackling disinformation for Ukrainians is their own experience and trust to their favourite media outlets.

Let us recall that the team iDemocracy has previously analyzed problems and perspectives of media literacy in Ukraine.